Link Popularity

In the initial section of this tutorial, I talked about the importance of inbound linking relevancy and inbound linking consistency to any inbound linking campaign.
In this section, I will talk about the type of internet sites that search engines tend to like the most, the importance of inbound linking anchor text and establishing natural inbound linking practices.
There are two types of sites that modern-day search engines consider to be the most valuable:
1) Internet sites that comprise a large quantity of outbound links to related, superior sites.
2) Internet sites that comprise a large quantity of inbound links from high quality, relevant sites.
You can place your internet site as one or the other, but it is better to try to become both.
If your internet site already features a large amount of relevant outbound links, your link popularity strategy could involve creating more inbound links, preferably from relevant, high quality sites. A good place to start would be the sites that you are linking to. If possible, try to have all of your outbound links reciprocated.
Additionally, if your internet site already comprises a large number of relevant inbound links, your link popularity strategy could involve creating more outbound links. For example, creating a resources page on your site, containing links to a variety of related internet sites which you suppose visitors of your site would find useful.
Remember, you don’t always have to drive your outbound links to another site’s homepage. Similarly, you shouldn’t have all of your inbound links aiming to your homepage.
To reinforce and fortify the relevancy of your inbound linking profile, always direct your links whether outbound or inbound, to the most targeted page possible inside your domain.
The importance of anchor text and natural inbound linking patterns:
Evaluating link anchor text or just link text, is a major component of how search engines determine inbound linking relevancy, and will likely become even more important in the future. Frequently, inbound links simply comprise a business name or site address. If possible, try to have your targeted keyphrases included in all links aiming to your internet site and make sure that each link aims to the most suitable page. It is often an effective idea to provide a potential link partner with the existent html code that you would like them to place in their site. You may even want to suggest the most appropriate position for them to place the link on their internet site.
Search engines want inbound linking to occur naturally.
Without getting into too much detail, they use various types of language processing technologies to find out the relationship between the content found on different sites. If a search engine discovers what it believes to be an unnatural looking inbound linking pattern, it will likely believe it to be spam.
An effective method to deflect this problem is to vary your inbound linking anchor text and make it look natural:
Apply different keyphrase variations and synonyms in the links that aim to your site, always ensuring that the keyphrases you employ are specific to the context that the link is aiming to. Don’t use the same anchor text in all of your inbound links or even the majority of them. If all of your links look identical they may be flagged by the search engines.
Additional link popularity tip: varying your inbound linking anchor text profile can also help you capture the long tail keyphrases. Occasionally you will be able to aim keyphrase variations in your inbound links that you weren’t able to include in your on-page context.