Link Popularity

The importance of inbound links to an internet site’s search engine placement is no longer an enigma.As search engines have evolved, inbound linking has become vital to search visibility.
Today search engines are looking for new methods to provide internet searchers with the most suitable content possible, and linking analysis is presently the method of choice. Simply put, without paying attention to inbound linking, your internet site will never meet its ranking potential.
But, before you run off to get as many inbound links to your site as possible, keep in mind that there are good ways to build inbound links, and there are bad ways too. Inbound linking must be attached to your overall site strategy.This is the most boring and time consuming element of the Search Engine Optimization process but it is well worth the effort.
Because inbound linking is such a wide topic, i decided to divide it into a series of installments.For this part, I will talk about the importance of link relevancy and consistency.
The difference between link popularity and link relevancy:
Link popularity denotes the total number of inbound links that link to your site. This used to be the focal point of inbound link building, but with the development of modern “theme-based” search engines, and the amount of link spamming that has taken place over the past years, it has now become much less important.
Link relevancy is determined by the context of the internet sites that are linking to your site and the content found on those internet sites. If a search engine is able to discover a common theme between your site and those internet sites that are linking to your site, it will consider your site to be much more relevant to related search terms.
Think of inbound links as endorsements for your site.When other site owners choose to link to you, they are basically telling the search engines that they think your site is worthful.
This is precisely what search engines are looking for.
One well-positioned, extremely relevant inbound link from a superior source is worth hundreds of low quality links from unrelated internet sites.
Keep your link visibility consistent:
Today’s search engines want to be able to discover a theme for your site. From a search engine optimization point of view, building your theme begins with the keyphrases that you decide to target and how you structure your site around them. However, by integrating your keyphrases into resultant components of the search engine optimization process, you will be capable to powerfully reenforce your site’s theme and consequently your search rankings for related search terms.
If you can preserve consistency between the on-page and off-page search engine optimization components of your site, you will make the search engines very happy. You can not control the sites that link to your site, but be very selective with your link partners.It doesn’t damage your site if an unrelated source links to you, however, if you decide to link back to that source it will.
Inbound link building is an on-going process that requires consistent endeavour. Becoming an outstanding member of your cyberspace community cannot be attained overnight, but with the right inbound links from the right sources, your search engine position will improve dramatically.